Building a product is not enough, you have to reach your customers - affordably. 🤩 Solution: Identify your customers, market and pain ahead of launchi…
Startup Riders
This isn’t a startup trend - but it most certainly is a wave that startups have to surf from time to time. Therefore, here’s a tool (on of many) to hel…
Startup Riders
I am fascinated with the idea of leverage.  I think it has made me gravitate towards leverage seeking fields (startups, investing) and sports (surfing …
Startup Riders
SDRs are often the frontline troops in tech. These guys are in the trenches - all day. Here are a few things I learned while doing the job:For SDRsShar…
Startup Riders
In case you missed it, we ran a Webinar with Simon-Kucher & Partners on: Why pricing is a huge lever for startups. Practical tips on how to get started…
Startup Riders
I keep thinking about the (surprising?) amount of transferable principles between entrepreneurship and combat sports (BJJ in particular). Here’s a good…
Startup Riders
Tl;dr - a healthy dose of smart constraints helps humans produce more, and in turn, become more creative. Think about how to implement these in your st…
Startup Riders
Don’t miss out on the online seminar we’re running with Simon-Kucher & Partners on “The Start-up Pricing Journey” (it’ll be in Spanish 🇪🇸). Hans & Ma…
Startup Riders
Problems > Ideas. Here’s a the process you could try (similar to the article above with a spin): Open up a shared Google Sheet. Add your 1 or 2 friends…
Startup Riders
In this era of ever-present distractions, it feels nearly impossible to sit down and do deep, creative work. The brain is very good at finding excuses …
Startup Riders
Culture is an important thing people talk (a lot) about in startups. Yet, it is amazing how often people talk about it, but don’t follow through. There…
Startup Riders
I’ve always been fascinated by good negotiators. During my first week in Silicon Valley, I witnessed my great friend Jeff Barco walk in to his gym and …
Startup Riders