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Folks at tech firms can be divided into two camps: ‘engineers’ and ‘everyone else’. Where the firm is set up to allow engineers to dominate, the result…
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All retail gurus claim the obvious: build communities, branding is the ultimate monopoly and you should focus on organic reach through earned media. Ea…
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We are currently at the crossroads of two trends of modern life: on one side, the industrialization of food, production, and pollution makes us less an…
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Applying the scientific method to business decision-making - creating hypotheses instead of final decisions - and testing hypotheses with small experim…
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IT departments and Startup Product Teams are resource constrained. They often can’t build the tools they need to do their jobs more efficiently. 🤩 Sol…
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Distribution is hard and increasingly important because technical moats are (somewhat) receding - partly due to the commoditization of code.🤩 Solution…
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Building a product is not enough, you have to reach your customers - affordably. 🤩 Solution: Identify your customers, market and pain ahead of launchi…
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This isn’t a startup trend - but it most certainly is a wave that startups have to surf from time to time. Therefore, here’s a tool (on of many) to hel…
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I am fascinated with the idea of leverage.  I think it has made me gravitate towards leverage seeking fields (startups, investing) and sports (surfing …
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SDRs are often the frontline troops in tech. These guys are in the trenches - all day. Here are a few things I learned while doing the job:For SDRsShar…
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In case you missed it, we ran a Webinar with Simon-Kucher & Partners on: Why pricing is a huge lever for startups. Practical tips on how to get started…
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I keep thinking about the (surprising?) amount of transferable principles between entrepreneurship and combat sports (BJJ in particular). Here’s a good…
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