#22 Pricing Strategy 🏷️

I’m Ivan Landabaso, VC at JME.vc. Startup Riders is a weekly newsletter where I go down startup rabbit holes, trends & share actionable insights. I also love surfing 🤙


  • 💵 Recent Deals in Spain: Glovo, Inbrain, Kenmei, Balio etc!

  • 🏷️ Pricing Strategy: a big lever for startups and how to pull it.

  • ⚡ Weekly Hack: T-shaped information diet.

  • 💭 Thinking or Reading: No such thing as truly original?

💵 Recent Deals in Spain

You love startups and want to enjoy a Spanish lifestyle? Come join the Spanish startup ecosystem. Here’s a list of recently funded startups:

  • Glovo (on-demand courier services) to raise €450 M

  • Inbrain (Neuroelectronics) raised €14.3 M

  • Kenmei Technologies (Network intelligence) raised $1.5 M

  • Balio (personal finance) raised €276k.

  • Upwine (remote wine tasting) raised €150k

  • Livelia (marketplace) raised €150k

  • Vermut (social network) raised €150k

🏷️ Pricing Strategy

In case you missed it, we ran a Webinar with Simon-Kucher & Partners on:

  1. Why pricing is a huge lever for startups

  2. Practical tips on how to get started on pricing

These guys use data from a recent study with a bunch of startups from Bessemer Venture Partners’ portfolio.

⚡ Weekly Hack: T-Shaped Information Diet

I find that almost every thought I have is downstream from what I consume. If you have better inputs, you naturally get better outputs. - James Clear

In this insightful piece, Nick discussed how to setup your own T-shaped information diet. Here’s the TL;DR:

  • Map out your personal / professional responsibilities (+ hobbies)

  • Make a list: Find, carefully curate and subscribe to relevant information streams

  • Rank and edit this list: be aggressive with ranking - set a very high quality bar

  • Seek new quality sources: your list should always be a work in progress.

What is the point of doing this?

IMO: If you want to create anything that is original - unique to you - collect information that amazes YOU, from multiple different sources, and combine them to form your own insights.

💭 Thinking or Reading

🎨 Is Anything Truly Original?

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something - Steve Jobs

I took this tweet and built on it - getting some meta-creativity going on.

📈 The Power Of Negative Churn

Thoughtful piece on SaaS company churn and its implications for growth speed.

💭 Something I’m pondering

If you find this interesting, please consider sharing with your friends. I’d also love to get your thoughts and feedback on Twitter. Until the next one! 😃